What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? ROI? Notice what these metrics have in common: they all require some action on…
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Meet more new clients with these 8 tactics
For many growing professional services firms, new clients are a critical part of meeting business growth objectives, and tapping personal networks is no longer enough. Today you have to find and woo strangers–get…
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Flip yourself into leadership with exponential growth publishing
Lesson for leaders How can “digital changes everything” work for you? If you want exponential growth and leadership, here is a huge opportunity from our networked world that rapidly…
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Tactical video for technology sales and marketing
Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the…
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Capture the future’s biggest competitive advantage for yourself
Lesson for leaders Becoming the biggest leader is hard. The top competitors usually defeat all companies. Why do most fail? They compete in predictable ways and try what everyone knows,…
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How can you outperform the winners-eat-everything digital economy?
Lesson for leaders How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far…
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Why you need a strategic approach to your LinkedIn network
Have you ever really stopped to think about who you are–or should be–connected to on LinkedIn and why? The power of your LinkedIn network is not just about how many…
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Video for differentiation, stick to one differentiator
According to Gartner analyst Hank Barnes, most technology marketers know they need to emphasize differentiators—so they make a list of them. But it’s hard to remember lists. Give prospects one…
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Lead exponential digital growth through publishing and advertising
Lesson for Leaders Advertising is the Internet’s main business model. How can publishers exceed the lost advertising revenues and content displays taken by dominant platforms like Google and Facebook? How…
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5 tips to get people to buy online
Online sales is a booming industry and the revenue is growing exponentially. One just has to look at the many retail giants with years of experience that have either scaled…
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