Already in 2018, we have witnessed traumatic events that have galvanized a surge of activism from three sources which heretofore have been either dormant or ineffective with their voices for…
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How the new tax bill exacerbates millennials’ frustration with “brand capitalism”
Capitalism is really the brand of our free market economic system which has been the driving force for American commercial success since its founding. But is it working as a…
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Things to look out for while raising funds for your business
Securing an investment from an angel fund or a VC business can be a vicious cycle. Investors love businesses that make money, and these are exactly the kind of startups…
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3 costly small business loan mistakes entrepreneurs make
When it comes to launching a startup, entrepreneurs know that the most precious thing in the business universe isn’t customers, products, brand equity, or even patents: it’s capital. Indeed, with…
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Delivery relevancy
We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever. Things change, and what really matters…
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Beyond the buzzwords
In our days, companies are wrestling with how to engage with their customers differently. Customer segmentation and what are known as customer journey maps are common ways to engage with…
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