Let’s view personalization through your visitor’s eyes Anyone who has kept up with me on just about any social media platforms knows I’m all about music, and my guilty pleasure…
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How are you managing the changing nature of B2B customers?
What do customers want, and are you delivering? Ask a business executive and they’ll tell you that everything they do is for their customers. Which is all well and good,…
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Voice Engine Optimization’s Growing Importance
While VEO — voice engine optimization — isn’t critical yet for most B2B businesses, it’s importance is clearly growing, even for those firms thataren’t currently feeling its impact. To date,…
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Big B2B ideas from the #B2BSMX conference
Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to…
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SearchChat Podcast: Surviving the Dog Days of Summer
As summer hits its hot, vacation-filled days the work world slows down for a minute. In these slower moments, there’s a chance to reflect on the speed of business. We…
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The Challenge of B2B Personalization
Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top…
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What’s up with B2B Marketing in Argentina
I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. The students were pretty enthusiastic about the concepts and tactics…
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Can You Do Personalization Without MarTech? Would You Want To?
Is martech marketing? Can you market without it? Do mature marketing organizations need to be including martech? In a recent blog post we mentioned that 67% of B2B companies doing…
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SearchChat Podcast: Your Customers are Begging for (Better) Personalization
In today’s episode of SearchChat, Steve Zakur and I tackle the TopRank blog and what skills B2B content marketers need to have. How do you take those people coming in the front…
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Encouraging Engagement Over Time
Rarely does B2B digital marketing convert prospects on the first point of contact. That means success will require engagement over time. Building the required relationship is not always easy. Prospects…
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