Lauren Vaccarello’s first year as CMO of Talend has been about resilience, psychological trust and safety, along with frequent quick pivots. The former marketing executive at Salesforce.com and Box and host of…
Read MoreB2B ratings and reviews
No more DMZ for google reviews
Online review/reputation management companies like Birdeye, GetFiveStars, ReputationLoop, ShoutAboutIt, Grade.us and others have systematized the collection of online reviews. Most of these companies provide some type of automated email solicitation…
Read MoreScared of B2B reviews? Get over it!
So many of us rely on customer ratings and reviews when we make online purchases, but B2B sites hardly ever use them. As odd as that seems, it’s even more…
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