New institute is focused on shaping the future of work in the age of AI, using team flow principles to unlock human creativity, fulfillment and potential Team Flow Institute announced…
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How Businesses are Digitizing Their Workforce to Offset Employee Deficits
Businesses have dealt with unprecedented challenges over the past two years due to the COVID-19 pandemic. Following federal or state mandates, enforcing customers to wear masks and requiring social distancing…
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Cobotics Is Becoming a Media Industry Game Changer: AI-assisted work requires upskilling as cobotics changes an industry
Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. The expansion of cobotics was dramatically stimulated in early 2020 by sudden universal requirements for social-distancing…
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SearchChat Podcast: Making Companies More Human with guest Mark Schaefer
In this week’s episode of SearchChat, we interview Mark Schaefer, co-host of Marketing Companion Podcast, on what it means to make companies more human. What does he reveal? That the…
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Is AI All Hype Right Now?
Recently on our podcast we talked about a conversation Tim Peter had with a colleague. The discussion revolved around AI. Tim was asked an intriguing question. “Come on. All this…
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SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve?
“Come on. All this AI stuff, around marketing and sales, that’s all just hype, right? That’s not a real thing that matters. Maybe it’ll matter someday. But it doesn’t yet…
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Four things that prevent marketing teams from getting the most from AI
Why is it that with all the marketing technology vendors claiming their products are fortified with AI pixie dust, business results aren’t better? The same goes for internal IT projects….
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AI is the wrong name but the right idea
Many people have only recently become acquainted with the concept of Artificial Intelligence (AI), but the term was first coined 55 years ago this month at the Dartmouth conference. The…
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Why marketers need to move beyond the “easy wins”
I know it’s human nature to look for the “easy wins,” or the “low-hanging fruit,” or <fill in your own cliche here>. It’s not just marketers and it’s not new….
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The three hard parts of manually tagging subjects on your web pages
Everyone loves faceted search–drilling down on your search results by selecting filters. We all use it in eCommerce to pick colors and prices, but we also are starting to see…
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