It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after…
Read MoreAustin
What Tony Orlando & Dawn taught me about online marketing
I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me, after Tony Orlando & Dawn‘s super single that sold six…
Read More
Kimberly-Clark uses a social media quiz to woo young talent
Are you an original thinker? You can quickly find out by taking the Welcome Original Thinkers Quiz (WOTQuiz)—I’m an Adaptor: “You enjoy exploring every side of an issue and like a…
Read More
Influencer marketing is one percent inspiration, ninety nine percent perspiration
Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer…
Read MoreYour social campaign needs 1000x followers
Very few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber, Gaga, and Katy. Godin and (skinny) Brogan only…
Read MoreChannel your exceptional SXSW social mojo all year long
Most agencies identify with the saying, “the cobbler’s children always go barefoot” — except during SXSW when even the most frugal practitioner doffs their sack cloth and dons their dancing…
Read More
