Amazon facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and…
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How content intelligence will change content marketing forever, part 1
I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. Perhaps what some didn’t realize was that 70-90%…
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Delivery relevancy
We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever. Things change, and what really matters…
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How customer values are transforming brands today
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that…
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How to use customer data to develop marketing insights
Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just…
Read More10 Inspiring Case Studies of Digital Transformation
In this free 30-minute Biznology® webinar, Rob Petersen gives you 10 characteristics of successful digital companies. The case study companies include Zappos, McDonald’s, and U.S. Express. Many companies report they…
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Beyond the buzzwords
In our days, companies are wrestling with how to engage with their customers differently. Customer segmentation and what are known as customer journey maps are common ways to engage with…
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Why you don’t need to understand machine learning algorithms
Some people think I am a machine learning expert. And in some ways, I am, which is great, because it is suddenly the flavor of the week—and I have lots…
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Five habits of highly-effective entrepreneurs
Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success, cleverly dubbed…
Read MoreWhy does Facebook want to build a phone?
Recently, CNET reported that Facebook might be working on a phone of its own. All the cool kids are doing it. Apple was the first, and is the coolest kid…
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