In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google‘s guidelines and are hosted by…
Read MoreAlgorithm
You can only win search by winning social
Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized….
Read MoreSearch marketers battle Panda, Penguin, and other Google animals
You’ve probably heard about the various black-and-white animals that Google has named its new search ranking algorithms for. First, in early 2011, it was Panda. Panda used human raters and…
Read MoreAre your Google rankings based on your conversion rate?
One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had…
Read MoreGoogle’s Panda ranking algorithm changes SEO forever
I know that every month you bounce between the “SEO is dead” posts and the “SEO is changing forever” posts. But I don’t write many of those. This time, SEO…
Read MoreDo I have a content farm?
I met a great group of people last night at the Boston SEO Meetup, but I was surprised at the level of worry in their faces. They were all very…
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