Every once in a while magic happens. Magic in the form of Shel Holtz, godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications…
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Why the airlines must improve their brand image
The negative perceptions of the major U.S. airline brands (e.g. American, United, Delta, US Airways) reached a new high recently with publicity on the interminable security lines at most airports….
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