While rushing to close 2018 deals, business teams everywhere are also finalizing 2019 plans. Business cases have been calculated, lists have been prioritized and they’re getting to green light 2019…
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SearchChat Podcast: AI Goes Back to the Basics
In today’s episode, Steve and I talk about capitalizing on site search insights and the first thing they tell clients to do to improve search. If your site search is…
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The Human Element in AI
Our latest webinar is on the role of humanity in artificial intelligence with expert Philip Resnik. Right now AI is everywhere, with excitement about everything from self-driving cars to conversational…
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Thanksgiving is every day for companies pursuing AI in marketing
Thanksgiving in the US is almost upon us, and it puts me in a state of mind of being thankful for many things. But as an advisor to several AI…
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Does your AI need a personality?
If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. You talk to her. She talks back. No problem. But does your business…
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The AI genie is not going back into the bottle
It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we…
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Is AI coming for your job?
As someone who has been working in various forms of AI off and on since the ’80s, I have heard all sorts of dire predictions of what will happen to…
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How do you measure customer experience?
Customer Experience is perhaps the hottest trend in digital marketing. Many of my clients have titles such as VP of CX or Director of CX–and they take their jobs very…
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Why do you need to automate your content tagging with AI?
If you have content, you tag it. If you have web content, you tag it in your content management system. Your authors do it every day. And it feels somehow…
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Digital is stranger than you can think—here’s how to think stranger
Werner Heisenberg, the legendary physicist, once said, “…the Universe isn’t stranger than you think; it’s stranger than you can think.” In some ways, you could say the same thing about…
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