It is irrefutable that the 75 million Baby Boomers brought about lasting social and cultural changes when they were younger, with their counter culture activism for human rights, self-expressive cravings, and…
Read MoreAgile Marketing
When will you know enough about digital marketing?
I teach students about digital marketing. All the time. And I know why they come. They just want to get an expert to tell them what to do. Unfortunately, they…
Read MoreGetting better brand value from “Big Data” – the Eternal Struggle
More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Less money to spend, more uncertainty about the future, so let’s make…
Read MoreWhy your company can’t adopt marketing automation
I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that…
Read MoreHow to achieve 1 billion impressions
Brands in our times aim for the best possible awareness. In order to do this, they have to work on the how they tell the story and how it can be…
Read MoreIs Big Data changing your marketing?
You’ve probably been hearing all the pundits talk about Big Data. I talk about it too. But is Big Data really changing your marketing? Probably not. Most of us are…
Read MoreInternet of Things and real time planning, or how devices talk and plan ahead
In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time. Content can be used as a…
Read MorePresident Obama announces agile marketing approach
OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw…
Read MoreShare this: 5 tips you must learn to create sharable content
During last month’s webinar on how to use web analytics and search marketing, Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both…
Read MoreThe biggest 2013 digital marketing trend no one’s talking about
As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when…
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