When I was in Stockholm last month, I visited a very cool museum dedicated to the Vasa ship, a huge Swedish warship launched in the 1620s. The ship was on…
Read MoreAgile Marketing
What does “Do It Wrong Quickly” really mean?
I was privileged to keynote the Webdagene event here in Norway this morning, and they requested that I talk about “Do It Wrong Quickly Marketing” (link to slides), which I…
Read MoreMy interview with Webdagene in Oslo
I’m looking forward to my trip to Oslo in September to appear at the Wegdagene conference, where I will be doing a keynote speech and a workshop on experimental marketing…
Read MoreThe difference between “fail fast” and just failing
Peter Kim is a smart guy and I usually agree with him. But a friend of mine sent me a post he did a couple of weeks back where he…
Read MoreWhat’s the big question for online marketing success?
One of the great things about online marketing is that there are so many paths to success. Some businesses succeed with search. Some rock the social sphere. And some achieve…
Read MoreThe Web design version of Do It Wrong Quickly
I updated the design on my Web site yesterday. (Yeah, I really know how to kick back on the weekends.) Take a look at it, if you dare. When you…
Read MoreIn digital marketing, sometimes the enemy is us
I am old, so I remember the Walt Kelly comic strip from the ’60s called Pogo, of which the most famous line ever was “I have met the enemy and…
Read MoreForget global! Think local and act local
For years and years we have touted the Internet as the great equalizer for the SMBs (small and medium business) of the world. We have talked about the greater reach…
Read MoreCan experimental marketing alienate your customers?
I thoroughly enjoyed my first trip to Winnipeg, speaking to a couple of hundred marketers at the Canadian Marketing Associate Digital Days conference. (You can download the slides for my…
Read MoreFor social media, it’s not the heat, it’s the anonymity
If you follow my blog, you might have seen that there was a big story in my hometown of Ridgewood, New Jersey last week, where my son’s middle school principal…
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