Lesson for leaders How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far…
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Your company’s digital future is still open, if you capture it first
Lesson for leaders You can control your digital future if your know where you’re going, and know how to reach it first. But if you don’t know, someone else will…
Read MoreNew exponential publishing drives business growth and revenues
Lesson for leaders How can publishers switch from being disrupted to exponential growth that disrupts others? In a growing range of businesses, exponential growth disruption wins. When an exponential competitor…
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Lead exponential digital growth through publishing and advertising
Lesson for Leaders Advertising is the Internet’s main business model. How can publishers exceed the lost advertising revenues and content displays taken by dominant platforms like Google and Facebook? How…
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Facebook ads vs Google adwords: 7 key criteria to decide
Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. (IAB) Google and Facebook accounted for almost 100% of…
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The art of narrative storytelling via social media marketing
I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is…
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The salesmanship of influencer marketing
If you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential. And, like any family member or friend, relationships require consistent and attentive attention. Likewise, if you’re…
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Five social media courses make one social media strategy meal
When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that…
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How promotional merchandise magic can make the difference in your marketing campaigns
Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. It…
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Earned-media micro-influencer marketing primer
In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks. It used to be thousands…
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