Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! My list is about the most interesting people that I…
Read MoreAberdeen Group
The case for customer reactivation
As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. The facts are clear: we…
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The 10 most fascinating people in B2B marketing in 2016
Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Here’s my fresh list of ten innovative thinkers and doers in…
Read MoreThe plight of the CMO
The biggest issue for Chief Marketing Officer is that the average CMO lifespan is right around 23 months, a short time put your stamp on a company’s marketing efforts. That…
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