This Biznology webinar by Andrew Schulkind is about how to use a digital marketing audit to improve your content and social media marketing. You’ve built your website, defined your editorial…
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Meet more new clients with these 8 tactics
For many growing professional services firms, new clients are a critical part of meeting business growth objectives, and tapping personal networks is no longer enough. Today you have to find and woo strangers–get…
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Restoration Hardware shut down its own Google AdWords campaigns
According to everyone by now, Restoration Hardware realized that 98% of their online business is coming from 22 words: the various and sundry misspellings of . . . restoration hardware. In…
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Publishing’s revolutionary breakout: always-on, multi-way connections in Shared Life Spaces
Lesson for leaders Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s…
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3 costly small business loan mistakes entrepreneurs make
When it comes to launching a startup, entrepreneurs know that the most precious thing in the business universe isn’t customers, products, brand equity, or even patents: it’s capital. Indeed, with…
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How purposeful branding is driving millennials and social entrepreneurship
The world has changed dramatically in the past 10 years or since the 2008 recession. Economic and job growth is coming less from traditional industries or big corporations, but more…
Read MoreKate Sweetman interview: digital disruption and reinvention
One of my all-time favorite business jokes involves two guys walking through the woods. Suddenly, the two see a bear charging towards them. The first kicks off his boots and…
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Backfill your corporate history onto your blog for Google
You won’t confuse your visitors or piss off Google Search if you start posting historical newsletters, news items, press releases, product launches, and blog posts — as long as you’re…
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Connected Consumption is the new customer experience (CX)
Lesson for leaders Today’s marketing is becoming obsolete. It comes from yesterday’s world. Its focus is “find, buy, and deliver.” Now imagine having an invisible 2-way channel inside everything that…
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Digital herds
In his thought-provoking podcast Revisionist History, renowned author and speaker Malcolm Gladwell investigates what he calls “the overlooked and the misunderstood.” In one of its most captivating episodes, “The Big…
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