If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. You talk to her. She talks back. No problem. But does your business…
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4 Ways Technology Is Transforming Traditional Small Businesses
Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations…
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4 Reasons to Create a Comprehensive Content Marketing Strategy
For years businesses have been dividing their marketing strategies based on a number of factors. After all, it’s wise to dedicate individual campaigns that promote specific products or cater to…
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What B2C marketers can learn from B2B
There’s a lot of talk in the B2B world about what we can learn from consumer marketers. We need to treat business buyers as individuals, with their own personas, analyze…
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The AI genie is not going back into the bottle
It’s not a marketing story, but I noted the story of how deepfakes are a threat to national security. You should expect to see more of these stories asking how we…
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Does your customer experience track anti-conversions?
Just about every digital marketer tracks conversions of some sort. They are those happy events where your customer buys something from you–or at least takes a big step in the…
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Is AI coming for your job?
As someone who has been working in various forms of AI off and on since the ’80s, I have heard all sorts of dire predictions of what will happen to…
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A branding perspective – Why Nike supports Kaepernick
The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was stunning, and guaranteed to further polarize…
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What are you doing about ad fraud?
According to The Guardian, 60% of online advertising spending is going to fraudsters. Even if you don’t believe that (I do), suppose it was just 20%? Wouldn’t you want to…
Read MorePlanning is critical to website success. So is a clear picture of your goals
Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web development project runs smoothly and produces your desired…
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