“Good-bye 2001. I won’t miss you. You were a very ugly year: one with breath so foul it would bring a buffalo to its knees.” I first published the above…
Read MoreThree Social Media Governance Must-Dos for Companies of Any Size
This week, I sat down with Spencer Mateega, an enterprising and very bright student from Wayzata High School. He wanted to interview me for a school project. As part of his…
Read MoreIs Your Website Making Your Prospects Hate You?
Deep in the user agreement, I signed with DirecTV was a language that allowed them to change the channels they offer me and the price they charge me each month,…
Read MoreStarting the New Year Right
Starting the new year right is probably more important this year than ever before. After all, 2020 was one of the most annus horribiles of the last century, and its aftermath continues…
Read MoreBusting the Top 5 Social Media Myths
Leading social media practice at a major company is never boring. And yet, I do find myself sometimes sounding like a broken record – especially when it comes to helping…
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The Best Internal Communications Advice from Lessons Learned in 2020
What a crazy year! For those working in internal comms, it’s been nothing short of a rollercoaster, personally and professionally. Yet, we had some silver linings – and for Sharon…
Read MoreHow to Create a Strategic Plan for Your Small Business: Easy 4-Step Process
After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Using…
Read MoreHow the Pandemic Economy will Shape Business in 2021
There are a handful of news events in 2020 that are sure to continue to have a profound impact on how businesses operate as we enter 2021. More than likely,…
Read MoreDigital Selling with Video in 2021
The most influential tool for sales success in 2020 was video conferencing. According to Hubspot, “74% of leaders who outperformed targets this year said virtual meetings were “as or more…
Read MoreBeating Yourself Up Makes You Fail
We all know the drill. Conventional Wisdom’s rules for how to stop a bad habit have been around forever: Motivation. Willpower. Morality. You have to be motivated. You have to have a…
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