A business website is an important promotional tool. Regardless of industry, target audience members are searching online before making purchase decisions. Business owners are smart to carefully analyze the success…
Read MoreYou’re only renting in social media
What you’re learning by “renting” your pages on Facebook, Twitter, Pinterest, Tumblr, Blogger, WordPress.com, LinkedIn, and Google+, is portable, which is to say that everything you’re doing, experiencing, and learning…
Read MoreShould I stay away from highly competitive keywords?
If you’ve used Google’s Keyword Tool, you’ve probably seen the column called “Competitiveness”–low, medium, and high. The low. medium, and high are based on the competitiveness of a keyword among paid…
Read MoreThis Post Is NOT About Facebook’s IPO (Sorta)
No matter how deep you are into your Friday, it is likely that you have been inundated with the Facebook IPO watch. It’s that bizarre event where people who do…
Read MoreThe Eight Wastes and Internal Social Business Platforms
As organizations progress through their social business journey, for every believer who had drunk the Kool-Aid and thinks social is the solution for everything, you’ll find a skeptic, who is…
Read MoreAgile marketing blocked: “Taking a guess can get me fired!”
I teach a lot of online classes at various universities, constantly explaining the Do It Wrong Quickly (now being called agile marketing) approach to the digital marketing world. In one of…
Read MoreWhy you too should be social media slutty
If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. If you’re not constantly downloading new…
Read More5 reasons it’s not too late for Avon to join Social Media’s party
The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party, says sales for cosmetic products have steadily moved online to sites like Sephora.com, Beauty.com and…
Read MoreInternet industry diversions slow the pace of your progress
If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest…
Read MoreBaffled by content marketing? Start with the basics!
The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?” So let’s start…
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