A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. The more specific you can get, the easier it…
Read MoreBe a persistent social media parent
They always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about persistent time, time…
Read MoreHow to clean up a cluttered website? Content analytics is the answer
Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays…
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Bing’s redesign feels desperate
This week Bing redesigned its presentation of its search results. Most news from Bing is usually around how it’s market share is still around the same number it has been…
Read MoreSpecialization is scary but required for digital marketing
I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an…
Read MoreDifferentiate or die! It’s the digital marketing curse…
While I am usually preaching differentiation to large businesses, I have been working with a lot of small businesses lately in my workshops and online courses. Seems like 2012 is…
Read MoreYour followers care about you, but do you care?
Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not because I had some sort of amazing Klout-gaming strategy but because…
Read MoreDo large companies need to specialize in their markets?
Most of you know that a great deal of my consulting is for large businesses, and–especially if you work for a small business–you might think that large businesses don’t need…
Read MoreImages might define your online image moving forward
It looks like we are rapidly moving toward the point where we are going to be communicating in flash cards of images–and words may be an unsettling extra, if needed…
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Perform a link audit to monitor link building efforts
Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking…
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