Hello, and welcome to the latest edition of my Biznology series on link building basics. So far in this series we have learned how to lay the foundation for an…
Read MoreRe-branding – A better option than “disruptive innovation”?
“Disruptive innovation” seems to be the current hot trend for many management gurus, but it certainly has big risks too. An alternative for many companies or brands threatened by new…
Read MoreVisuals and visual design in content marketing
Last month, we took a look at the importance of branding to successful content marketing. A part of that discussion was, as you’d expect, visual design. That makes sense, since…
Read MoreAre anonymous communities most authentic?
“As long as the roots of relationship are not severed, all is well. And all will be well in the community’s garden. There will be growth in the spring!” —…
Read MoreDetrimental SEO myths still plaguing online businesses
In the realm of SEO it’s especially true that certain older tactics and strategies are no longer effective – and in some cases may get you penalized. However, the depletion rate of total SEO tactics…
Read MoreSocial Business Reality Check: the elusive executive support
Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. It’s a no-brainer, isn’t it?…
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How marketers help phishers succeed
What would you think if you received the email above? (I used white out on the email address and phone number to protect identities, but the rest of the email is…
Read MoreChanging perspectives in a world without barriers
For the past hundred years of marketing that’s what we’ve been doing; we’re looking backwards, trying to piece together an incomplete view of how markets and consumers behave to better…
Read MoreDigital and online reputation management
I will be attending Goodwill Industries International‘s 2014 Summer Conference in Orlando, Florida, on Wednesday and thought I would share a flawed extended cut of the presentation with you before…
Read MoreMaximize your social media marketing with Twitter’s new analytics
For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their…
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