If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology. The theory is that consumers are more…
Read MoreB2B marketers still struggle with lead nurturing
I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales…
Read More5 Easy copywriting rules for your content strategy
Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Copywriting is, after…
Read MoreThe ALS Ice Bucket Challenge is the perfect meme
I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially in the PR, marketing, social media, advertising and nonprofit world. The challenge has less…
Read More10 lessons on Walmart’s social media strategy
Walmart is the world’s largest public corporation, biggest private employer and largest retailer. It is still a family-owned business. Walmart also has a big social media presence. Walmart has: 34,000,0000+…
Read MoreIn content creation overload? Here’s what to do.
Feeling like you’re in content creation overload? Stop struggling and start thinking strategically. Here’s how repurposing old blog posts can simplify your life. Ever feel like you’re in a content creation hamster wheel? Many…
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When will you know enough about digital marketing?
I teach students about digital marketing. All the time. And I know why they come. They just want to get an expert to tell them what to do. Unfortunately, they…
Read MoreDoes mobile search work for your business?
With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need, marketers have increasingly turned to mobile search as…
Read MoreWrite search optimized headlines but have a heart
When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google, then for people. Humans…
Read MoreWho is clicking on paid search ads?
I regularly do training sessions on search marketing. Sometimes I pose a question to the audience, “How many of you never click on paid search ads?” Invariably, about half of the…
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