I recently had the privilege to sit in on FIR B2B episode 45: a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound…
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Kindness opens many doors online
There are a lot of assholes online, though very few of them are dyed-in-the-wool. They’re simply exceptionally guarded, armored against all the other assholes online. It’s a vicious cycle. We’ve all…
Read MoreMachine Learning: a digital Cambrian explosion about to happen
Evolution as understood by Charles Darwin was supposed to happen very slowly and gradually. That’s why he, and many other scientists, were puzzled by an event that happened about 540 million…
Read MoreIs your marketing telling customers to go away?
I travel a lot for business. Not Up in the Air level travel, but I probably do 4-5 hotel nights a month. So, I am not the top customer ever, but…
Read MoreIs your marketing running on excuses?
One of my daughters was in her first year of college when she spoke to her professor about how to turn in her assigned essay outside of his class. The…
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What’s new in content marketing?
Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer…
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Earned media influencer outreach is alive and well
As I mentioned last month in Influencer Marketing Tools of the Trade, Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny…
Read MoreThe best salesman ever?
I once worked with a software company who, upon retaining me, described all the problems that they were having in product development. They needed my help because the software developers…
Read MoreWhy big data and content marketing go together
Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing, which helps content marketers to use big data to improve their results. James…
Read More11 B2B telemarketing voicemail tips
Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Therefore, what follows are some guidelines and tips for leaving…
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