Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek….
Read MoreMake the most of your social media fans
Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement,…
Read MoreHow to protect yourself on Twitter
I saw two interesting things recently that have me thinking about security and protecting yourself on Twitter. I had searched the hashtag of a convention that was going on nearby,…
Read MoreYour big marketing budget is not as big an advantage anymore
It used to be that marketing was about money. Marketing was usually a nicer word for advertising, which needed money–lots of it. In the two decades since the web was birthed, money…
Read MoreHow to implement a Video 1st content marketing strategy that drives action
Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business…
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Earned media influencer marketing demands your awesome
I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media (or free media) refers to publicity gained through promotional efforts other than…
Read MoreThe challenge of authenticity
How to write content that is both outside-In and authentic to your brand In my last post I promised several follow-up posts delving deeper into the three insights. I still want…
Read MoreWhy the airlines must improve their brand image
The negative perceptions of the major U.S. airline brands (e.g. American, United, Delta, US Airways) reached a new high recently with publicity on the interminable security lines at most airports….
Read MoreWill apps replace websites soon?
Not too long ago the phrase “there’s an app for that” became quite popular. Now it seems that there may be an app to replace the mighty website as a…
Read MoreWhy email marketing still matters–and how to make it work
Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Unless you’re selling goods or services with a buying cycle of “right now” (like…
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