81% of consumers research online before buying. (GE Capitol) If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online…
Read MoreSocial media strategy leaders: Tory Starr
Introduction to the Interview Last month, I launched a new series here on Biznology, interviewing leaders in social media strategy. These folks are paving the way for marketing on these…
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Selling is to hunting like marketing is to trapping
Always remember: don’t forget to keep on selling. Put that coffee down, coffee’s for closers only. Are you a brilliant genius when it comes to search engine optimization? Are you a…
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Everything you need to know about paid search
In the era of exciting social media and SEO, sometimes it’s good to go back to what’s boring. Here’s some of my best content on paid search:
Read MoreHow Putin’s brand inspires Trump
Donald Trump recently praised President Putin of Russia with full admiration as “a leader far more than our leader” and that he “has very strong control” over Russia. As a…
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What is structured content?
Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data…
Read MoreGo beyond brand awareness & drive revenue with LinkedIn
This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. Studies show that just 1 in 5 business leaders and sales and marketing professionals can…
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Punch hard through the entire campaign clear through to the final hours
When it comes to contract work, it’s essential that you keep on driving the ball well through the end zone. Never allow yourself to get lazy because there’s a lot of…
Read MoreSEO Copywriting Buzz: Part 2
Have you read studies recommending your blog posts should be around 2,000 words and thought, “How can I write THAT MUCH BLOG CONTENT all the time?” I hear you. I’ve…
Read MoreHow a smarter website can improve your marketing effectiveness, Part II
It’s time for part two of the three-part series of posts I began next month. (All of which are a collaboration with long-time colleague Scott Hornstein. We owe a tip of…
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