My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.” I talked for 30 minutes about how to help searchers find what they want on your Web site. …
Read More
Webinars
Untangled Web: Why white hat SEO is the way for you
Marketing has always had an element of deception, even to the point that commentators believe that search marketers are nothing more than spammers. So-called “black hat SEO” has persisted for…
Read MoreSelling search to the C-Suite
If you’ve finally gotten convinced of the effectiveness of search marketing yourself, it might seem a daunting prospect to prove its worth to your CMO, let alone your CFO or…
Read MoreBecome a Twitter Power User
Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? Too…
Read MoreLocal internet marketing with Google Places
You probably know Frank Reed from his work as editor of Marketing Pilgrim and from his weekly Frank Friday posts on this blog. But did you know that he also…
Read More
Listening to Your Customers in Social Media
Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social…
Read More
Tracking Social Media ROI
I’m starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations,…
Read More
Digital Marketing is Direct Marketing
We just completed our first Biznology Webinar yesterday and the recording is posted for all to listen to. It features 30 minutes of yours truly explaining how to apply direct…
Read More
