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Selling search to the C-Suite

If you’ve finally gotten convinced of the effectiveness of search marketing yourself, it might seem a daunting prospect to prove its worth to your CMO, let alone your CFO or…

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Become a Twitter Power User

Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? Too…

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Tracking Social Media ROI

I’m starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations,…

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