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Local internet marketing with Google Places

You probably know Frank Reed from his work as editor of Marketing Pilgrim and from his weekly Frank Friday posts on this blog. But did you know that he also runs LocalBasix, which is a marketing company that specializes in local search. If you haven’t kept up with what is going on in local search, you need to. In fact, any company with a physical customer location, large and small, should pay attention to local search. 

Yesterday, I moderated a Webinar by Frank Reed that helps you keep up with the changes that Google is making in its local search results. Have you heard of Google Place Pages but aren’t sure what they are or what you should do about them? Are you absolutely sure that your business data is correct throughout the Internet? In this Webinar, you’ll find out how the accuracy of business data across the Internet impacts how well you are seen in the search engines.

You will be shown the “How To’s” for claiming and optimizing your Google Place Page, and you will know what the basics are for local marketing success on the Internet. In this free 30-minute Biznology Webinar, Frank Reed explains how important it is to own your business data throughout the Internet so there is no confusion about how to contact you when a customer is looking for your service. He will also give the details of optimizing your Google Place Page so that this valuable piece of free marketing is used to your business advantage. By the time you are through with this intensive overview of this critical local Internet marketing subject, you may even want to call yourself an expert!

And if you found this Webinar helpful, don’t forget to sign up for upcoming Webinars and listen to past recordings.

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.
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