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The past, present and future of link building

This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried. Improvements in Google’s algorithm have many worried that conducting a link building campaign could result in your site being hit with a manual link penalty or the dreaded Penguin algorithm.

But real white-hat link building is a viable and essential part of any search marketing campaign. No longer simply a tactic for manipulating the SERPs, link building is now a righteous endeavor. The core of white-hat link building is the creation of high-quality content that provides value to your target audience and outreach that focuses on building relationships with influencers in your niche.

Page One Power’s team will discuss:

  • How link building has evolved over the last few years
  • Conducting an effective link building campaign
  • The future of link building

Experts from Page One Power will open their playbooks on link building and explore its history, evolution and future. If you want to learn link building the right way, this actionable advice from Page One’s industry leaders may change your perception of building links.

Cody Cahill is a project manager at Page One Power, where he leads content and outreach specialists dedicated to improving search visibility. For the past three years, he has engaged with clients to orchestrate over 50 marketing campaigns specifically designed to acquire links that improve search marketing performance, build brand awareness and effectively engage a client’s core demographic.

Thomas McMahon is a Page One Power Team Manager and supports link builders executing deliverables for client campaigns. He helps his team implement unique strategies focused on client goals, and offers insight and training on SEO and link building.

Nicholas Chimonas is head of Research and Development. Through data-driven analysis and thorough testing of tools and tactics, Nicholas ensures that Page One remains at the forefront of the search marketing landscape.

Thanks to all our sponsors!

BarnRaisers LLC


Gerris digital


MENG NJ Chapter



Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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