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Tracking Social Media ROI

I’m starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. But if you use social media for marketing, you can use direct marketing principles to prove your rate of return. Everyone’s talking about social media, but how do you know it is worth your precious marketing dollars, or even worth your time? In this free 30-minute Biznology Webinar, I explain how virtually any business can use direct marketing principles to track their customer leads and sales from social media, whether those sales occur online or offline. So, if you have given up on tracking the impact of your investment in social media, give a listen to this Webinar on how to track social media return on investment.

In this recorded Webinar, you’ll learn how to use any Web metrics system, such as Google Analytics, to identify which visitors to your Web site come from social media, and to track their activity all the way through to a sale. Whether you are considering using Twitter, Facebook, blogs, YouTube, or any other form of social media, I explain how to track your customer activity so you know what it is worth.

Don’t miss your opportunity to turn your social media investment into increased revenue. Instead of seeing social media as the new cool thing, you can see it as a critical tactic that drives revenue.

And if you found this Webinar helpful, don’t forget to sign up for upcoming Webinars and listen to past recordings.

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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