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Digital Marketing is Direct Marketing

We just completed our first Biznology Webinar yesterday and the recording is posted for all to listen to. It features 30 minutes of yours truly explaining how to apply direct marketing principles to everything that you do online. It was our first effort and I am not totally satisfied with the sound quality, but we did it wrong quickly. We’ll be doing one of these Webinars each month, so we’ll have plenty of time to improve. Anyway, if you are struggling with how you will improve your online marketing, check out out first Biznology Webinar below, “Digital Marketing Is Direct Marketing.” You’ll learn what the born-on-the-Web companies already know about how to take the wisdom of direct mail letters and catalogs an apply it to all things digital.

Whether you’re using search marketing, social media, or any other form of digital marketing, you have to be able to prove that your marketing produces customer response. In this free 30-minute Biznology Webinar, I explain how virtually any business can use direct marketing principles to track their customer leads and sales, whether those sales occur online or offline.

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In this recorded Webinar, you’ll learn how to identify the purpose of your Web site, determine how to track the various goals you have for your Web visitors, and to measure the conversions that result. You’ll discover how to identify the parts of your customer experience that aren’t working and to test your way to higher returns.

Don’t miss your opportunity to turn your marketing investment into increased revenue. Instead of seeing these tactics as costs, you can learn how they directly correlate to a fatter bottom line.

And if you found this Webinar helpful, don’t forget to sign up for upcoming Webinars and listen to past recordings.

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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