Recently, Google’s head of webspam Matt Cutts said guest blogging is dead, citing its overuse by search marketing companies as part of their link-building activities. Now, it’s easy to assume…
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What PPC offers are retailers running after the holidays?
We’ve all come to expect that retailers will flood the search engines during the holiday season with ads containing very strong, compelling offers to purchase. Not only is the holiday…
Read MoreMarketing automation is not marketing strategy
Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once…
Read MoreGoogle unmasks the anonymous with Google Authorship
Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality,…
Read More11 reasons SEO is a science; 14 reasons it’s an art
If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That means Search Engine Optimization (SEO), a methodology of…
Read MoreAre you developing your product or your customers?
I frequently see new products. Companies ask me about their new product all the time. They are all very happy about what it does. They are enthralled with their vision…
Read MoreCustomer experience and digitalization
When “everything becomes digital,” private, public, and civil institutions become more dependent on information systems and more vulnerable to attack by sophisticated cyber-criminals, political “hacktivists,” nation-states, and even their own…
Read MoreHow much content is enough for effective content marketing?
How often should I blog? Do I really need to post to Twitter every hour? Does it matter whether my content is original or aggregated or repurposed? (And what’s the…
Read MoreDominate your personal brand on Google Images
My buddy Terence has a problem. He doesn’t like what comes up on Google Images when he searches. He’s not suffering from a reputation disaster or an embarrassment of embarrassments,…
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Personal brands for everyone
2014 will be the year of the personal brand. Do I dare make that prediction? (Do not confuse this with the “year of the selfie.” That was 2013. Thank you,…
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