At some point during your social business journey, you’ll figure out that being the new kid on the block or having the latest shiny new tool in your communications box…
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Promoting content: Build great content marketing relationships
Everyone understands that “build it and they will come” no longer works with websites. It probably never did. That is one of the main reasons we do content marketing. Less…
Read MoreHow B2B marketers can turn Facebook into a lead generating machine
Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. To misquote…
Read MoreA social media hoarder intervention
Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? What defines you? Your current creativity, expertise, and work? Or, all the…
Read MoreHave you ever stolen other people’s content?
In a blogging world, it is very rare for bloggers to only use their own images and own thoughts. At one point or another, you will be using images in…
Read MoreGetting back to marketing basics
In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the…
Read MorePay attention to me: do gimmicks really work in digital marketing?
Part of the challenge of digital marketing is that competitors are trying to master it too. No matter how high the number, if you have the same amount of followers,…
Read MoreWhy “experiential marketing” offers new opportunities
The world of marketing is constantly changing, especially with new definitions and approaches. The latest is “experiential marketing”, which is basically about interacting with your customer. In light of the…
Read MoreThe law of large numbers is the digital marketer’s friend
Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. Whether it’s getting into the NY Times or, going viral on YouTube,…
Read MoreWhy are you learning more about digital marketing?
No, I am not here to announce that digital marketing is dead. In fact, it’s just a baby. What I am really asking is very simple: Why are you learning more…
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