I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “Slip Of The Tongue: Pitfalls and Potential in Social Media.” On my panel were Kriste Goad, CMO,…
Read More
Uncategorized
18 reasons to listen to social media before you leap
Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group…
Read MoreNew, undeniable evidence supporting emotional branding and advertising
Hats off to P&G. The overwhelmingly positive response to their tearjerker commercial targeting moms in the Sochi Olympics (“Pick Them Back Up”), was the latest example of the buzzworthy power of…
Read MoreHindsight 20/20 Series: 5. Enterprise social networking is about people, content and places
What is the big deal about the modern social business and social collaboration platforms? Is there anything unique in them that can’t be done better and faster using the toolset…
Read More
Social media is a life sentence
Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life…
Read MoreMobile is dead: Start thinking mobility now…
Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital”. At…
Read MoreFive tips for using email as a lead generating machine
As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still…
Read MoreBegin conducting industry intelligence in 5 minutes using share-of-search reports
Are your industry competitors on the verge of taking you over? To understand your competitive landscape, consider conducting in-depth search marketing analysis. I’ll show you how to get started…
Read MoreThe second screen: What it means for small business marketers
For several years, the big marketing push has been to “go mobile.” Though the concept of a smartphone was around long before it, the release of the iPhone in 2007…
Read MoreBlog your way into a book deal
Your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. Your…
Read More
