More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Less money to spend, more uncertainty about the future, so let’s make…
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Content marketing doesn’t end with content creation
Today, some 15 or so years since the beginning of the web’s widespread adoption as a business communications and marketing tool, we all understand that “build it and they will…
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Successful SNS’s should be modeled on the college campus
The future of Social Network Services (SNS) can be discovered on High School and College campuses. I believe that topic-specific “vertical” SNS’s are very important, but I also think that…
Read MoreWhy your company can’t adopt marketing automation
I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that…
Read MoreWhy growing e-Commerce businesses need an SEO Manager, and tips on finding one
SEO has always been evolving. Stepping away from the ongoing debates about viable SEO tactics, let’s talk about the role of SEO in general to your growing e-Commerce business. It’s…
Read MoreRepurposing: Content marketing made easy!
Content marketers have it tough sometimes — creating all that content is no easy matter and staring down an empty editorial calendar with nary a tweet in hand is enough…
Read MoreHow to achieve 1 billion impressions
Brands in our times aim for the best possible awareness. In order to do this, they have to work on the how they tell the story and how it can be…
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Digital advertising is ephemeral
I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. Advertising works only as long as you write checks. Generally, the more…
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You have the right to be forgotten
If you have been following the news the last few weeks, you’ve seen an incredible change in the way individuals can control what kind of information Google returns about them….
Read MoreWhen does competition heat up for cheap travel searches?
Who doesn’t love cheap travel? With the summer traveling season kicking off around Memorial Day, we decided to take a look at pay-per-click advertising in the cheap (or better said…
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