I heard a horror story the other day from a consumer packaged goods executive ranting about a meeting with a vendor. “I gave the guy an appointment, and he spent…
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Will hyper-personalized content help or hurt us?
As the data crunching and behavioral analysis technology behind consumer actions online improves, targeted messages are becoming even more pinpointed. Indoor GPS beacon technology has the potential to track consumers…
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4 simple truths about content marketing re-imagined
Content marketing is still a new field, and it remains dynamic and evolving. Every day, we have access to new statistics, which are based on the increasingly fine and detailed…
Read MoreSocial networking services should be facilitated not controlled
Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret…
Read MoreWhy do companies struggle with ROI?
Why do companies struggle with ROI? Here are 26 reasons 70% of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. (source: HubSpot) 52%…
Read MoreThe 5 laws of effective e-Commerce websites
In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. This time, let’s take a deeper look at…
Read MoreMobility and why it matters
Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. It is about fulfilling consumers’…
Read MoreSocial Business and diversity
I’m in Brazil to follow the 2014 FIFA World Cup, and I’m overwhelmed by the exuberance of flags, country colors and languages on the streets of São Paulo. São Paulo…
Read MoreOnline communities are not virtual
Do you think that people who play Second Life, World of Warcraft, Xbox Live, MMOGs, and MMORPGs are freaks? Do you consider message boards, forums, virtual realities, and virtual communities…
Read MoreLink building basics: Site audit
Welcome to another edition of link building basics. This is the second installment in a series of posts I am writing here on Biznology that cover link building basics and…
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