As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. The search giant often adopts a “Do what I say, not what I…
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Knowledge as a service: people as a “de facto” Enterprise Service Bus
A question I often hear when speaking about how social collaboration technologies can make us all more productive is: if the organization becomes more productive, wouldn’t that make workers superfluous?…
Read MoreSocial business and the competitive landscape
It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals. They were companies that offered similar products or…
Read More3 top social automation tools
Last week I wrote 5 compelling social apps, an article that apparently hit a nerve. It might even be one of my most successful posts. This week, I’m adding three of…
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How do you test your website’s names?
I was recently riding on the Washington Metro and noticed a new station name: NoMa-Gallaudet. I had never heard of NoMa, but a quick Google search told me that it…
Read MoreShow, don’t tell: Applying B2C marketing techniques to B2B
B2C marketers moved from a feature marketing approach to an emotional marketing approach a long, long, time ago. B2C marketers understand that they can sell more products if they package…
Read MoreKeep consumers clicking on your online videos
Digital video content is growing in popularity faster than its creators can seemingly accommodate. Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data…
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Does your marketing speak persona?
I’ve been working lately with a very smart guy who has a wealth of marketing experience–mostly offline but growing experience online also. He is working with me to devise a…
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4 compelling social apps
There are both a number of applications I use every day and several I have played with that I thought I would share with you today. I have paid for…
Read MoreAbout content
Content strategy, or how important content is for any brand, is what all brand people are talking about. Every marketer wants to create content that people will love, share, and…
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