This is the 3rd and final post in the Internal Social Business for Leaders series. By now, you should have a polished profile in place and be more comfortable with your…
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Wikipedia management for dummies
While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR…
Read MoreDigital marketing is about bravery
I teach at Rutgers, other schools, and for many large companies on the subject of digital marketing. I am no dummy–I think it is important for people to know things…
Read MoreAre you optimizing your website search?
I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” They say it matter-of-factly, as though that makes perfect…
Read MoreSurviving disruptive technology
As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take. One approach is to either ignore…
Read More8 tips for writing awesome headlines that people want to read
Do you know what the most important piece of your content marketing is? It’s not the actual content—it’s the headline that makes people click on your content and read it….
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Why you need a mobile-native website today
I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. Even in 2015, a majority of the websites I…
Read MoreDoes your marketing automation use machine learning?
I’ve been in this game for a long time. (OK, I’m old). But there is one old trick that never seems to wear out. If you want a really fast…
Read More6 thorny data problems that vex B2B marketers, and how to solve them
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information. Our…
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The Tech trends to follow in 2015
No matter how small or “old fashioned” a small business is, it is vital that the owners stay informed of technology advancements because it impacts consumer behavior. A few of…
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