Want to do more with the content you already have? Recycle it! These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to…
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It’s not your house to pwn so remember your place
No matter how worthy your message, no matter how personally passionate or invested you are in what you’re promoting — even if it’s your product, book, service, or religion —…
Read More15 B2B case studies show how content marketing drives ROI
70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute) 35% say they have a documented content strategy (source: Content Marketing Institute)…
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Is the CMO becoming the Chief Collaboration Officer?
In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn’t have to spend much time interacting…
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Understanding what it takes to recover from Penguin: a basic blueprint
If you suspect your site has been hit by Google’s Penguin algorithm, there are some distinct factors you must consider in order to work towards recovery. As a business owner,…
Read MoreNo US companies among the 30 most transparent
My recent blog on “Why Transparency is Essential For Building Corporate Brand Trust” generated lots of interest, but also begged a key question – what are the most transparent multinationals…
Read MoreYouthful indiscretion could alter your life forever
Last night my girlfriend and I watched The Bachelor. It’s the final four and we quickly cottoned to Jade Roper, an adorable brunette who bounded with excitement and energy. This particular…
Read MoreInfographics are excellent for reaching APAC markets
Infographic of Infographics Photo Credit: Sociagility.com Infographics have been around for quite a while now, in terms of the internet, and have stood the test of time. Depending on who…
Read MoreB2B data decay and list rental – buyer beware!
Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection Offer for response Contact media sequence and frequency Creativity Of the four, no…
Read MoreContent marketing personalization: Know your audience
Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Even B2B companies benefit from this approach. After all,…
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