Someone from a recent speaking event asked me about something he is quite concerned about. He has built up a small following on social media and has an e-mail list,…
Read MoreUncategorized
Social media sells process, not product
Folks care more about how you made than what you made. Well, not really. If what you made isn’t good, they won’t be interested in you at all; however, if…
Read MoreAgile marketing and the need for speed
Some of you know that my second book is called Do It Wrong Quickly, and this post is about the quickly part. Advising people to do things wrong is just my cheeky…
Read MoreNew developments in B2B loyalty marketing
Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. But how do you keep…
Read MoreBuilding and spending social media equity
While I don’t believe that the richness of the online world can be reduced to a real estate analogy, that’s what I’m going with in order to explain both the…
Read More10 SEO measurements every marketer should know
“If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to…
Read MoreSelling from a salesman’s point of view
For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point…
Read MoreTargeting content and calls to action: Where are your prospects?
You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming. The contention is that knowing where your prospect is when…
Read More
Don’t forget these important SEO elements when launching a new site
As an SEO provider, it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. It’s understandable that things need to be refreshed…
Read MoreFive digital media marketing lessons in Sandy’s eye
I have a stock answer whenever I’m asked why I’m good at PR: “It’s all about the relationships.” In PR, your success or failure is 90% driven by the types…
Read More
