For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and…
Read MoreUncategorized
Vulnerability is essential to your social media marketing success
In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or…
Read More
Incorporate long tail keywords into the mix for SEO success
One of the first steps of an SEO campaign is keyword research. The keywords lay the groundwork for the campaign and influence every decision that is made thereafter. Two of…
Read MoreWhat the State of Social Media Today Means for 2013 Marketing Plans
Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media…
Read MoreSEO is the top skill for digital marketers
In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices…
Read MoreStepping outside of bounds: taking a broader marketing perspective
In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. One of his more intriguing points was that while strong alliances are…
Read MoreUpgrade your lame agency website into your social media brand HQ
At the end of the day, none of us own anything we do on Facebook, Twitter, Pinterest, Google+. What we do own is our own properties. No matter how many…
Read MoreContent marketing makes marketers the new publishers–and vice versa
Content marketing is an emerging term for a new approach to marketing that emphasizes using content to explain, engage with, and persuade customers–usually using search and social media as its means of attracting attention. The big idea…
Read MoreSeeing past internet marketing silos
Picture this: You are driving through the middle of the US. Let’s just say you’re in Kansas, Nebraska, or somewhere like that. You are on a long straight road that…
Read MoreThree digital marketing musts this holiday season
The holiday season is an interesting time to observe marketing tactics, especially when it comes to large businesses. Black Friday (now fading into Gray Thursday), Small Business Saturday, Cyber Monday —…
Read More
