Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration,…
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Top 5 Social Business Myths
As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated…
Read MoreYour online reputation should be a culmination of you
Everybody indeed wants a shortcut. I just wrote something about this in relation to building online social media communities over on the Huffington Post and so I thought I would…
Read MoreUsing emotion to close the deal in online marketing
If you sell online, you know the problem. How many people place things in their carts but don’t come back? For some e-Commerce companies, they convert fewer than 20% of…
Read MoreWhy small businesses need smart marketing
Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal…
Read MoreHow the Internet has made your B2B sales process outdated
I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a…
Read MoreB2B marketing myth-busting, redux
It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. B2B marketing is no different–what…
Read MoreA good reputation online is an essential marketing strategy
When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression…
Read MoreHow to set up Google Authorship by using rel=”author”
One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users. With the momentum that social media has gained in…
Read MoreThe risk of trusting another’s digital marketing knowledge
I have discussed the importance of being educated regarding the online marketing space in the past. As you may have guessed, I haven’t changed my stance and, in fact, I have…
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