“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a…
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Red flags of deceitful link building firms
As someone who works for a fully transparent and honest link building agency, it makes me squirm to know that people are paying shady link building and SEO firms without…
Read MoreSocial media and content marketing
We’ve got to come up with a better name for social media. When people hear that phrase, most immediately think of the “what I had for breakfast, aren’t my kids great,…
Read MoreWhat the crumbling state of the media means for digital marketing
We’re entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the…
Read MoreSocial media and the tragedy in Boston
Yesterday, two bombs exploded near the finish line of the Boston Marathon. I first learned about the bombing on Facebook. Then Twitter, then NPR, and then TV. Strangely enough, my…
Read More10 reasons social media has peaked. 8 reasons that’s a relief
After years of significant growth, social networks exhibited mixed results last year. It was bound to happen. Here are 10 reasons social media has peaked. Maybe it concerns you if you…
Read MoreDefining Corporate Listening In the Online Age
If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s quite simple. I am writing about listening in the corporate…
Read MoreThe role of brand journalism in content marketing
Content creation goes by many names, but one of the most intriguing is a relatively new term called “brand journalism.” The phrase itself is a bit of a head-scratcher to…
Read MoreShare this: 5 tips you must learn to create sharable content
During last month’s webinar on how to use web analytics and search marketing, Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both…
Read MoreKiss your line-of-shame smack on its social media lips!
If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the…
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