I got a really uneasy feeling in the pit of my stomach recently as news broke that meatpacking giant JBS paid $11 million to cybercriminals following a ransomware attack that…
Read MoreThe Digital Enterprise
Data Privacy Compliance as Competitive Advantage
It wasn’t all that long ago that compliance issues that were even remotely digital in nature were the domain of the same teams that worried about server configurations and RAM…
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The Creator Economy and the Rise of Content Monetization
With more than 50 million people worldwide considering themselves to be “creators,” CB Insights, a technology analyst firm covering emerging technologies and tech startups, recently released a creator economy market…
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Why B2B Marketers Should Try CTV Advertising
Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. CTV offers two key benefits: precise household-level targeting,…
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How Virtual Events Can Outperform In-person Events to Drive Sales
It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed…
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CIOs, CTOs and CROs are missing the social media boat
It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It…
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Marketing Effectively in a More Regulated Digital World
The launch of a new, improved Biznology seems like an excellent time for me to pivot slightly and, I hope, improve as well. Moving forward I will focus on the…
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Using Tech to Streamline and Future-Prep Your Supply Chain
Image Source: Pexels Data is everywhere. With millions of devices interacting with networks every day, the potential for data collection and cultivation is virtually limitless. The right application…
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When Does a Personal Social Media Post Become the Company’s Business?
Adventures in the World of Social Media, Corporate Reputation & Blowback It’s every business leader’s nightmare: something an employee did on Twitter or Facebook or TikTok before joining the company,…
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5 Types of Video to Try Now
If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Countering Zoom…
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