As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their…
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The Digital Enterprise
Discovering Your Breakout Career Moment
In my work as a mentor for startups and as an informal career coach for others, I often tell people about the moment in time when I made a major…
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How Technology Is Shaping the Future of Employee Communications
The following is an exclusive sneak preview excerpt from the forthcoming book, Engaging Employees Through Strategic Communication, co-authored by Consultants Collective member consultant Mark Dollins and John Stemmle, Chair &…
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How Video Scripts and Storyboards Work
For me, cinema is essentially emotion. It is pieces of film joined together that create an idea, which in turn creates an emotion in the mind of the audience. Not…
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Why We Need Girls’ STEM Programs
Like many of you, I have watched the horrors unfold in Afghanistan this week. There has been some excellent reporting — particularly by Al Jazeera on their English channel —…
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Are Consumer Attitudes Toward Privacy Changing?
Does DuckDuckGo’s business model — advertising without tracking consumer movements online or even consumer search behavior — signal a change in consumer attitudes and expectations? If so, what does it…
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B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing
The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need…
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RIP, Fleets
In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a…
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The Return of Co-working and Third Places
In a clear signal that co-working is coming back post-pandemic, the high-end combo social club/co-working space Soho House went public last week under the name Membership Collective Group. Soho House is targeted…
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Five Reasons to Consider Social Media in Your M&A Planning
Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or…
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