A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot…
Read MoreThe Digital Enterprise
Is Zero-Party Data The Next Big Thing?
First-party data is great, but zero-party data “ZPD” is where it’s at — or so some portion of the digital marketing community would have you believe. Others are quick to…
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Hopes, Dreams and Fears for 2022
The beginning of a new year is a perfect time to reflect on hopes, dreams and fears for the future. This is especially true, given the last couple of years…
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Privacy and the Modern Marketer
If you missed my predictions for marketing and privacy in 2022 last month, you can find them here. You can also find a host of other expert opinions on what…
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Product demos, video libraries, and customer experience
It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. B2B buyers want sellers to…
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Have we made any progress with women in tech? Not much
Eight years ago, I attended a conference (remember doing that in person?) and had a chance to hear from some pretty amazing speakers, many of them women. The conference, Strangeloop,…
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Marketing Privacy and Security Predictions for 2022
On the marketing privacy and security front in 2022, things are going to get worse – and better. That’s just the way technology seems to march forward. Progress isn’t always…
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What are DAOs (Decentralized Autonomous Organizations)? And Why Should You Care
The simplest way to describe DAOs – distributed autonomous organizations – is that they are online communities owned and controlled by their members. The basics are a group of people…
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10 B2B Marketing Trends to Watch in 2022
The last time I dared to compile a set of predictions was pre-pandemic, going into 2020. Astonishingly, many of them turned out to be true, or mostly so. Going into…
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Give your customers and teammates a clearer explanation with video messaging
When was the last time you read an email that made you feel smarter? Or felt enlightened during an online meeting? The unexpected experience of a clear, concise explanation of…
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