In sales, building relationships with more people on the buying team has been shown to produce more wins in less time. Since nearly all tech buyers watch videos about new solutions, this includes new types of video content. Here are three approaches to consider.
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Team Flow Institute Releases Recommendations on How to Prepare for the Successful Integration of AI
Earlier this year, the Team Flow Institute Fellows published our first paper, Envisioning the Future of Human Work in the Age of AI: The 2024 Forecast and Research Agenda. Our latest paper, How to Prepare for Successful Integration of AI to Achieve Business and Human Success, builds upon that work, offering practical guidance to organizations on how to prepare to successfully implement AI by rethinking the role of AI in the workplace using team flow principles.
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The Case for Video Use Cases
Product demonstrations and tutorials. Tech tips and how-to’s. Case studies. These categories — let’s call them “use cases” — invariably show up near the top in surveys of content preferences…
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The AI Adoption Ship Has Already Sailed
As many organizations are still trying to figure out the strategy and rules of the road to introduce generative AI into their processes and workflows, the AI adoption ship has…
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The Looming AI Bias in Hiring and Staffing Decision-making
A new book that should be on your reading list is The Algorithm, How AI Decides Who Gets Hired, Monitored, Promoted, and Fired and Why We Need to Fight Back Now, by Hilke Schellmann, a journalism professor at NYU. It examines the trouble with using AI to make hiring and other staffing decisions.
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Preparing for Your Next Job in the Age of AI
The hottest job in corporate America is “Executive in Charge of AI” according to a recent New York Times headline. That probably sounds right on the money to most readers…
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Envisioning the Future of Human Work in the Age of AI: The Team Flow Institute 2024 Forecast
As technological change and the adoption of new technologies like artificial intelligence (AI) accelerate, the future of human work will be characterized by disruption, uncertainty, and opportunity. As 2024 approached,…
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Take Advantage of These AI Tech Video Marketing Trends in 2024
I asked Anthropic’s Claude.ai to help identify notable video trends targeted to IT buyers using video in 2024. I was shocked when the list of trends came back with no…
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How Digital Technologies Are Revolutionizing the Commercial Real Estate Industry
By Jim Barnocky & Peter Gray Rapid technological advancements such as artificial intelligence (AI), data analytics, virtual and augmented reality (VR and AR) and the Internet of Things (IoT), are…
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Selling to IT Using Video? How AI Can Help
Every technology buyer’s journey involves watching videos. If you’re involved in budgeting and producing those videos, you’re probably looking for ways AI can help. I think you can get the…
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