Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Links function as…
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The market disruptor no one talks about
If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceed taxicabs and…
Read More15 best Big Data companies and why they stand out
Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales…
Read MoreEmerging marketing trends for 2016
Time flies when you love what you do! Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging…
Read MoreWhy the new never completely drives out the old
I was speaking to a very smart client this week responsible for answering customer questions for a large company. (I am seeing several clients start to treat their “support” team…
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Lead generating machine: is your website actively helping your business grow?
Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done….
Read MoreDigital casualties: analog talent and foraging behavior
This is the fourth and final post on “digital casualties.” Check out the first three posts here, here, and here. As all things digital get most attention these days, there may be…
Read MoreVideo testimonials and video case studies are a great investment
If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos…
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Build a page and profile for absolutely everything
Summary: if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern…
Read MoreWhy 34 clear facts on Viewable Impressions matter
Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad…
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