Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge. One way to stand out is by keeping yourself updated…
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5 Reasons Why Digital Marketing is a Necessary Tool for Small Business Growth
Even just a few years ago, small business owners still primarily embraced traditional methods to market and advertise their businesses. TV and print media were the go-to forms of advertising…
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The Holistic Communicator. Yes, It’s “A Thing”
Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”? According to Amy Segelin, partner at…
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The Increasing Complexity of Doing Business in China
“Making predictions is fools’ work,” says Consultants Collective member consultant David Schlesinger, but every year Robert Ciemniak of Real Estate Foresight Ltd. asks David to put his neck out for his…
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What We Can Expect From Generation Z and Implications For Brands
We have heard a lot about Millennials (i.e., Generation Y), their impact on business, politics and society, and how different their values and practices are. Well, get ready for Generation…
Read MoreTop Tips for Beginner Bloggers
So, you’ve decided to start a blog. If you’re anything like the average beginner blogger, then you probably don’t know where to start. Blogging is one of the best ways…
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2019 Themes in Digital Marketing
This year has started off strong on my end, but we’re also looking ahead towards what’s next. I’ve spent a fair amount of time talking to digital marketing professionals about…
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5 Tips for Prepping Your Enterprise Technology Solution Video
How do you get ready to make a video? Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline….
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Where is B2B marketing headed now? 7 predictions for 2019
I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. My policy is to avoid reflecting on my past predictions, which are likely unrealized and full of errors.
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Are You Looking Deeply Enough Into Your Digital Marketing Analytics?
We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. With a little effort and perhaps some outside help, you can eliminate those frustrations by…
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