There’s an old joke about two guys walking through the woods. All of a sudden they see a bear, and the bear starts moving towards them. The first guy sits…
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The Future of the Gig Economy: How Assembly Bill 5 Will Affect Gig Work
The following is a sponsored article from our partner, Opolis As companies like DoorDash, InstaCart, Lyft and Uber continue to make national headlines in their efforts to avoid having to…
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SearchChat Podcast: Key Marketing Lessons from MarTech East
Steve and I spent time together recently at both a Red Sox game but more importantly, at MarTech East in Boston. The shift in conversation was wildly fascinating: the focus…
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Five Ways it Pays to Caption Your Videos
If you’ve never given much thought to video captions, you’re not alone. I, for one, hadn’t, other than being a little shocked at the remarkable (but far-from-perfect) accuracy of YouTube’s…
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4 Metrics Every Business Should Be Monitoring
Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another. As your…
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How To Optimize Your Conversion Rate Using Social Media
How is your social media marketing working for your business? According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking…
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6 Social Media Mistakes That Can Dramatically Hurt Your Sales
The benefits of using various social media platforms to market your business are plentiful, with quite a few channels to choose from, and a large captive audience just waiting to…
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Are you connecting your marketing to business results?
I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard…
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Is your personalization for your visitors… or for you?
Let’s view personalization through your visitor’s eyes Anyone who has kept up with me on just about any social media platforms knows I’m all about music, and my guilty pleasure…
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Opportunities and Gaps in MarTech
Last week I was asked what the biggest opportunities and gaps are in the MarTech stack. It’s an interesting question when one considers all the technology that’s available in the…
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