In nature, every action has its equal and opposite reaction. Physics demands that we adjust to stimuli. We either adapt or we fail. In business, things don’t play out in…
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How Video Scripts and Storyboards Work
For me, cinema is essentially emotion. It is pieces of film joined together that create an idea, which in turn creates an emotion in the mind of the audience. Not…
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The Great SHEturn to Office
So much has been written about the forced mass exodus of women from the paid workforce during COVID-19. We know that women accounted for nearly 54% of job losses since…
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Strengths, Blind Spots and Tools for Professional Transformation
This week’s reading and listening focuses on the benefits of professional development, how to approach it and tools to facilitate success. There are perspectives on the hows and whys of…
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How to Make Your Business More Attractive to Investors
Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there…
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B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing
The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need…
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Culture Essentials: Clarity of Purpose, Collaborative Relationships and Life-long Learning
This week’s collection reflects an eclectic range of reading and listening over the last couple of weeks. Thematically diverse in content and sourcing, these pieces all resonated with me and…
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RIP, Fleets
In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a…
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Don’t Let Your RTO Milestone Turn Into a DEI Millstone
Like many of our clients, you’ve probably spent considerable time in the last few months making facilities decisions and getting ready for employees to starting returning to the office. They…
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Five Reasons to Consider Social Media in Your M&A Planning
Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or…
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