B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. Digital campaign channels make things…
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CMO Insights
How to Achieve Digital Marketing ROI: The Website Audit You Need
There are many reasons why your website may not be pulling its weight as part of your digital marketing. I’ve outlined a few of the most common — and critical…
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Why COVID-19 Has Made Digital Selling a Priority
When it comes to digital transformation in B2B marketing and sales, marketing has led the way in recent years. But now B2B sales teams are finding that they need get…
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Your Digital Marketing Must Convey Your Purpose
Convey your purpose in your digital marketing or you won’t connect with your target audience. More importantly, make sure your purpose is larger and less inward looking than “profit.” The…
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Spice up your online video conversations — with more video
Increased familiarity with online video platforms like Zoom has opened up opportunities to stand out from the crowd with better quality video. Maybe you’ve already improved your on-camera game with…
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How to Market Now
Selling cold prospects was never easy, but with nearly everything in flux at the moment, cold prospecting is immeasurably more difficult. That makes your digital presence, content marketing, and relationship…
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Augmented Reality Marketing Is Becoming Normal: 5 Applications to Consider
Augmented reality (AR) adds virtual elements into the real world, helping people have highly immersive and memorable experiences. According to statistics from International Data Corporation (IDC), worldwide spending on AR…
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Six steps to success in B2B seller marketplaces
Amazon Business is expected to reach $52 billion in sales by 2023, and is growing faster than its consumer side. Alibaba and eBay are also competing actively in the B2B…
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8 Video Marketing Statistics You Should Know for 2020
Video marketing statistics can inform your future strategies and give you valuable glimpses into consumer demands. Here are eight video marketing stats for you to keep in mind: 92% of…
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Industrial B2B marketers have an untapped digital opportunity
B2B lags in digital. In some places more than others. Some B2B companies love their tried-and-true strategy. They have always gone to market with big trade events, airport advertising, and…
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